The
more i learn about architecture, the more i realize most people, myself
included before a serious amount of understanding, know nothing about
architecture, or even what architects and designers do, or even what we
are capable of...
Most
would say, we make things look pretty, or at the very most, we build
buildings, but; they’re wrong. We do so much more, and i think it’s we
are just missing a great advertising campaign.
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| http://www.sisterspirit.com.au |
As
i scan down the aisles of the average supermarket I’m bombarded by
promises; not just of products ability, but of the multi-faceted way
this seemingly miraculous item delivers. It’s not just 2 in 1; it’s a 3
in 1! And upon thinking more about this it hits me. 3 in 1 are easy.
If
you ask an architect to deliver a product it’s not just build-able,
livable and affordable; an easy trifecta, but is so much more. It’s
beautiful, salable, ethical, adaptable, relatable, lovable, movable,
scalable, enviable, remarkable, inspirational and some. It's
repeatable, marketable, budget-able, accountable, ecological, legible,
powerful, touchable, emotional, explore-able, educational, iconic and
naturally, unforgettable. It’s the height of human endeavor, and human
accomplishment; and it does all this without effort, without applause.
And the architect does this meteoric task for a song.
And you thought your bathroom cleaner was something...